Global Water Purifier Market Size, Trends & Opportunities 2032
The global water purifier market is witnessing significant growth, driven by rising awareness of waterborne diseases, increasing demand for clean drinking water, and advancements in purification technologies. According to Fortune Business Insights in 2024, the global water purifier market was valued at USD 35.01 billion. It is expected to expand from USD 37.67 billion in 2025 to reach USD 62.88 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7.6% over the forecast period.The Global Water Purifier Market has recently been analyzed and explored by Fortune Business Insights™ in their latest market research report. The team of dedicated analysts and researchers has gone to great lengths to provide a comprehensive overview of both current and future scenarios pertaining to the Water Purifier Market. As a result, this report is packed with valuable insights that will be highly advantageous for industry players looking to maintain a competitive edge.
Fortune Business Insights™ displays this information in a report titled, "Water Purifier Market, 2025-2032."
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Segmentations Analysis:
In terms of product type, the market is segmented into point-of-entry filters and point-of-use filters. The point-of-use filters are sub-segmented into counter top filters, under the counter filters, faucet-mounted filters, pitcher filters, and others.
Based on category, the market is segregated into gravity filters, UV filters, RO filters, and others.
On the basis of application, the market is segmented into light commercial and residential.
On the geographical front, the market covers Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America.
List of the Key Players in the Water Purifier Market:
- A. O. Smith Corporation (U.S.)
- Brita LP (U.S.)
- Pentair PLC (U.S.)
- Culligan International Company (U.S.)
- Unilever PLC (U.K.)
- Panasonic Corporation (Japan)
- LG Electronics (South Korea)
- Helen of Troy Limited (U.S.)
- Best Water Technology Group (Austria)
- Kent RO Systems Ltd. (India)
- iSpring Water Systems LLC (U.S.)
- The 3M Company (U.S.)
Report Coverage
The report offers a holistic view of the market size, share, volume, and revenue. It has also delved into Porters’ Five Force Analysis and SWOT analysis. The report has been prepared through qualitative and quantitative analysis to bolster the strategic approach. Primary interviews have been used to validate assumptions, findings, and the prevailing business scenarios. The report has also been prepared through secondary resources, such as annual reports, press releases, white papers and journals.
Drivers and Restraints
Smart Purification Trend to Propel Industry Growth
Well-established players are well poised to invest in smart purifiers through the integration of advanced technologies. Water purifier market share will gain traction from the demand for purifiers that can monitor usage and send alerts or notifications at the end of their maintenance cycle. The strong demand from emerging economies will encourage water purifier suppliers to invest in Asia Pacific and Latin America. With the demand to reduce weight and boost the immune system soaring, industry players will continue to invest in technological advancements.
Regional Insights
Heightened Awareness about Waterborne Diseases to Encourage Investment in Asia Pacific
With emerging economies witnessing a surge in waterborne disease, Asia Pacific is likely to provide lucrative growth opportunities. Stakeholders anticipate India and China to witness investments galore in water purification technology. The Asia Pacific market size stood at USD 10.88 billion in 2021 and will witness an upward trajectory with the growing penetration of residential and light commercial applications.
The Europe water purifier market growth will gain traction during the forecast period due to the presence of leading companies across Germany, the U.K., Italy, and France. An uptick in the use of tap water will further expedite the need for water purification systems.
Key Industry Developments:
- November 2022: Culligan International merged with Waterlogic Group Holding to form "Culligan," establishing a leading entity in clean and sustainable drinking water solutions.
- August 2022: LG Electronics introduced the PuriCare Self-Service Tankless Water Purifier in Malaysia, featuring user-replaceable filters for enhanced convenience and maintenance.
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